The energy giant Shell has quietly backed away from a pledge to rapidly increase its use of “advanced recycling”, a practice oil and petrochemical producers have promoted as a solution to the plastics pollution crisis.

“Advanced” or “chemical” recycling involves breaking down plastic polymers into tiny molecules that can be made into synthetic fuels or new plastics. The most common form, pyrolysis, does so using heat.

Shell has invested in pyrolysis since 2019, touting it as a way to slash waste. That year, the company used oil made via pyrolysis in one of its Louisiana chemical plants for the first time. And it began publicizing a new goal for the technology: “Our ambition is to use 1m tonnes of plastic waste a year in our global chemicals plants by 2025.”

But recently, the company rolled back that promise with little fanfare: “[I]n 2023 we concluded that the scale of our ambition to turn 1m tonnes of plastic waste a year into pyrolysis oil by 2025 is unfeasible,” it said in its 2023 sustainability report, published in March.

  • @apfelwoiSchoppen
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    2 months ago

    Advanced Recycling doesn’t work because it was always a scam to maintain the status quo and fuck us all over in exchange for profit. They’re finally having to show face. Fucking awful company.

    • Flying SquidM
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      192 months ago

      Plastic recycling is bullshit. A lot of recycling is fine- paper, glass, metal, all recyclable. And they should be because we use up way too many trees, way too much sand and destructively mine way too much metal.

      • @apfelwoiSchoppen
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        2 months ago

        Good point! I’ll one up and say reuse of those materials works exponentially better than recycling. And of course reduction of use is exponentially even better than that. But those words dont work well with the consumer capitalist oligarchs so they never talk about it.

      • Annoyed_🦀 🏅
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        92 months ago

        Oddly enough, no one accepting glass as a recyclable material. It’s always “more work than it worth”. Infuriating.

        • @[email protected]
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          32 months ago

          I.e. not as cheap as killing the planet with plastics. Sure, there are environmental costs, but we won’t see those this quarter!

      • @Hawke
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        2 months ago

        Glass recycling is bullshit too.

        Should be deposits and reuse on those, not [edit: as much focus on] recycling

          • @Hawke
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            42 months ago

            Some break, yes. I’m not saying glass shouldn’t be recycled at all but it shouldn’t be the first and only step, the default go-to.

            • Flying SquidM
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              62 months ago

              Sure. Although I would also suggest that we shouldn’t be drinking so much of what is going into all the bottles- glass and plastic- to begin with.

              • @Hawke
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                22 months ago

                That would be a plus too.

    • @[email protected]
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      92 months ago

      This is not even showing face. Only a fraction of the people that saw the initial announcement and subsequent PR will see this article. They’ll still be seen as ‘trying to pivot to renewables’ or ‘trying to mitigate pollution’.