So they’re no longer pandering to queer people? Because that doesn’t actually sound like the worst thing if you think about it. Or did you stay up this year until midnight on June 1st to watch all the corporate logos turn rainbow colors.
Seriously though, Bud Light did a tiny campaign with one trans person. If that’s their idea of outreach, fuck them. Imagine if every single ad they did had white people except one time that was on a platform most people weren’t paying attention to anyway they featured a black woman. That’s just tokenism.
No, I want real inclusion, not this “we’re going to use an influencer and then not tell anyone about the tiny campaign.” If conservatives hadn’t thrown a fit, no one would have even known about this.
I want to see trans people- all queer people- normalized. That means putting them front and center in major advertising campaigns as normal people drinking with their friends or whatever. It shouldn’t be a headline when a queer person is in an ad because queer people should just be in normal ads as normal people. And not just in June either.
AB InBev did this so they could say, “we tried and it wasn’t worth it” when they really didn’t try. Same with Target. Tiny little rainbow area one month of the year and people bitched, so they said, “well, we tried” and then just gave up.
What a stupid waste of money. What do they think it achieved?
Anger and outrage. Extremism lives on outrage, it wilts if it doesn’t have pissed off people to constantly feed it.
A whole lotta companies to scale down or drop LGBTQ campaigns as they’ve now perceived the backlash as stronger than it actually is.
So they’re no longer pandering to queer people? Because that doesn’t actually sound like the worst thing if you think about it. Or did you stay up this year until midnight on June 1st to watch all the corporate logos turn rainbow colors.
Seriously though, Bud Light did a tiny campaign with one trans person. If that’s their idea of outreach, fuck them. Imagine if every single ad they did had white people except one time that was on a platform most people weren’t paying attention to anyway they featured a black woman. That’s just tokenism.
The thing is that most people think that bud light was printing a trans person on every can
So you don’t want any attempt at inclusion?
Sounds just as bad as all the bigots getting mad about the one trans ad they did try to do.
Inclusion is important, and it has to start somewhere. If you want big inclusive ads year round, then I suggest you start your own marketing company.
No, I want real inclusion, not this “we’re going to use an influencer and then not tell anyone about the tiny campaign.” If conservatives hadn’t thrown a fit, no one would have even known about this.
I want to see trans people- all queer people- normalized. That means putting them front and center in major advertising campaigns as normal people drinking with their friends or whatever. It shouldn’t be a headline when a queer person is in an ad because queer people should just be in normal ads as normal people. And not just in June either.
AB InBev did this so they could say, “we tried and it wasn’t worth it” when they really didn’t try. Same with Target. Tiny little rainbow area one month of the year and people bitched, so they said, “well, we tried” and then just gave up.
What Bud Light “did” is absolutely irrelevant.
Facts do not matter.
MAGA!
It’s cemented the MAGAt talking point that supporting trans people is bad for business.
It’s pure propaganda, 100% - falls apart at the slightest scrutiny, which it will never suffer.