Bud Light has still not recovered from a controversial partnership last year with transgender influencer Dylan Mulvaney that sparked a boycott of the beer.
In a shocking admission, a recent interview on the “Make Yourself At Home” podcast shows Bud Light’s Vice President of Marketing, Alissa Gordon Heinerscheid, stating that the brand’s focus is to no longer cater to “frat guys” to promote inclusivity.
Does she think that fraternities don’t have mixed memberships? Does she think that only one demographic can enjoy something? She seems really narrow-minded. You don’t go “we want to be inclusive, so fuck this group in particular”. If you want to be inclusive, you widen your market appeal, marketing to diverse groups.
How the fuck can a consumer bully a corporation.
You’re just moving the goalposts.
Bud said “fuck you” to their primary consumers. They, in turn, said “OK”.
Does she think that fraternities don’t have mixed memberships? Does she think that only one demographic can enjoy something? She seems really narrow-minded. You don’t go “we want to be inclusive, so fuck this group in particular”. If you want to be inclusive, you widen your market appeal, marketing to diverse groups.
You know what’s funny about her. She’s a republican.
She clearly doesn’t understand what inclusivity means. I wonder if she’s intentionally fucking it up as an attack on the inclusivity principles.