Evidently screwing customers twice by making them watch ads for the same price they used to get ad-free has been profitable. Let the enshitification continue!
https://variety.com/2024/digital/news/netflix-subscribers-277-million-q2-2024-earnings-1236076843/
In other news, their ad sales VP left this week for some reason.
I hope you are right, but I think you are wrong. There is a long history now of people tolerating ads for services they like.