Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News! A recent article at Forbes explains that environmentalism might not be the best thing to focus on when selling EVs. While this may seem like a “duh” kind of thing, it affects more than ... [continued]
“The obvious answer to this is that it needs to be balanced better. Not frightening people away with nerdy concerns over climate change matters, but taking that to the extreme and not injecting any urgency into going electric at all is a mistake. The customer-facing side of this will have to differ from the business side.”
… being scared that life on earth can be fucked up forever and lead to human extinction is a nerdy concern? We don’t want to be a normie in that case…
“The obvious answer to this is that it needs to be balanced better. Not frightening people away with nerdy concerns over climate change matters, but taking that to the extreme and not injecting any urgency into going electric at all is a mistake. The customer-facing side of this will have to differ from the business side.”
… being scared that life on earth can be fucked up forever and lead to human extinction is a nerdy concern? We don’t want to be a normie in that case…