- McDonald’s executives acknowledged during an earnings call Monday that diners consider the company’s prices too high, and said they are taking a “forensic approach” to evaluating prices.
- Amid a broader consumer pullback and increasing prices, fast-food chains have had a difficult time drawing in lower-income diners.
- The company’s recent $5 value meal offering was initially successful in bringing lower-income diners back to stores but has yet to translate into higher sales, company executives said.
You think we can afford sawdust?!? More floor sweepings! They’re locally sourced!
There’s already sawdust (ok not really) but a lot of cellulose filler in those burgers (if you’re in the US)