In a video posted on Twitter/X, CEO Linda Yaccarino announced an antitrust lawsuit against the Global Alliance for Responsible Media (GARM) and the World Federation of Advertisers (WFA) over what she calls a “systemic illegal boycott” of the platform.

She cites a July report from the \House Judiciary Committee titled, “GARM’s (Global Alliance for Responsible Media) Harm,” which alleges that “through GARM, large corporations, advertising agencies, and industry associations participated in boycotts and other coordinated action to demonetize platforms, podcasts, news outlets, and other content deemed disfavored by GARM and its members.”

In an open letter to advertisers, Yaccarino further explains: “The report disclosed that their investigation had found evidence of an illegal boycott against many companies, including X.”

The report found: “Evidence obtained by the Committee shows that GARM and its members directly organized boycotts and used other indirect tactics to target disfavored platforms, content creators, and news organizations in an effort to demonetize and, in effect, limit certain choices for consumers.”

“The consequence - perhaps the intent - of this boycott was to seek to deprive X’s users, be they sports fans, gamers, journalists, activists, parents or political and corporate leaders, of the Global Town Square,” Yaccarino wrote.

  • @middlemanSI
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    1 month ago

    deprive X’s users

    wow, can’t imagine being deprived of ads. What kind of life would that be…