Today I LearnedEnglish • 3 months ago

TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method wor

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TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method wor

Today I LearnedEnglish • 3 months ago

Burger King's moldy Whopper ad is dividing marketing experts

Burger King made headlines when it launched its latest ad — showing a Whopper going moldy — on Wednesday. But featuring mold in a food ad breaks all the rules of meal promotion, which usually involves beautifully-shot items that have been set up by stylists. CNBC spoke to several experts to get their reactions.

TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method worked, increasing sales by 14% (according to multiple sources.)

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@p5yk0t1km1r4ge
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71•3 months ago
It wor? Wow! I want to wor too!
- @Veneroso
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  6•3 months ago
  Waaaaaaaaaaaaagh!!!
- Don_DickleOP
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  -42•3 months ago
  Umm got to ask are you high or drunk?
  - DrDominate
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    36•3 months ago
    Your title either got cut off or you didn’t finish it. It ends with “it wor”
    - Don_DickleOP
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      -8•3 months ago
      Got cut off.

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