The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.

The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.

  • @reddig33
    111•4 months ago

    Meh. They disbanded because it wasn’t worth the trouble. Their members are still unlikely to advertise on X.

    • @WoahWoah
      71•4 months ago

      Exactly this. It makes no material difference, and it’s more cost effective to dissolve the org and refashion than play biggest dick with a roid-raging billionaire on ketamine.

    • @monkeyslikebananas2
      10•4 months ago

      And the suit makes it even more unlikely for Twitter to get new advertisers. Why risk advertising on a platform where if you leave you will get sued?