The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.

The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.

  • @monkeyslikebananas2
    link
    105 months ago

    And the suit makes it even more unlikely for Twitter to get new advertisers. Why risk advertising on a platform where if you leave you will get sued?