The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.

Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.

  • sunzu2
    6•3 months ago

    +5 to taste if Latinx customers eat there.

    I wonder how the latinos feel about this one lol

    • @[email protected]
      3•3 months ago

      I live in the southwest US and see a lot of events and organizations use Latinx. If it was only local government using it without community input or something you might have a point, but it’s kinda weird to act like Latino run organizations somehow don’t know their own opinions. Some organizations even use both Latino and Latinx depending on if they’re speaking in Spanish or English, and somehow I feel like you’re not ready for Latine.

    • @[email protected]
      0•3 months ago

      As long as the latinas don’t mind

      Just FYI, it was Latinos that were behind the term.

      Gringos don’t care, because they don’t speak Spanish.