The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.

Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.

  • @count_dongulus
    -8•28 days ago

    I agree with all those points except the serving size one. I remember reading recently that the CEO was upset about some locations skimping after people complained and sent corpos out to retrain them.

    • @[email protected]
      11•28 days ago

      Doesn’t seem like that training stuck, at least as of June it’s still wildly inconsistent.

      I don’t have empirical data, but I do know in 2016/17 at the height of my chipotle addiction I could get a bowl for lunch, be filled, and have enough left over for a late night snack. Last time I was there it was all “are you asking for double protein? that’ll be extra”