Editors know that audiences want to read words (like these) written by a person. While suitable for a summary, the bland, “mid” content generated by an AI lacks a human touch. It’ll do in a pinch, but leaves no one particularly satisfied.

That human touch has never had a rival. Now that it does, it has instantly become the most valuable thing for a reader to experience.

What rival? Aside from that, the writer is correct: AI-generated text is not creative in the slightest. It has no idea how to tell a story (no ideas at all, really), and the elements of that are interwoven through all writing, journalistic or otherwise. Yes, even technical manuals and academic papers benefit from tenets of the art of storytelling, if they’re written to hold the reader’s attention.