We have a few ideas in mind.
The Xbox Store (or the “Microsoft Store” if you want to call it that) is a place that we’re constantly browsing on a near-daily basis here at Pure Xbox, and it’s obviously a crucial part of the console (and PC) experience for all players.
This is the place you go to buy new games, buy them on discount, check out the Free Play Days offerings every week, subscribe to the likes of Xbox Game Pass and Ubisoft+, download apps, look for free-to-play titles, and so much more.
Screenshots and videos of games aren’t intuitive or easily playable with on-screen controls.
Also if you are a Game Pass subscriber it showed the cost to buy on the screen instead of just a download option for a game that’s in GP (on the browsing screen, not when clicking into the game)