Why did they all go for the swipe model? That vastly reduced the size of their customer market while splitting that reduced market across several apps.
Well Match saw the success of Tinder so they switched a lot of their apps to do the same. Then they bought Tinder and filled it with ads and enshittified it. Then people flocked to other apps because the old ones were shit. Then Match bought those too and made them shitty too worth swiping and ads. There have been no stellar new apps so people are avoiding them. Eventually there will be a cool new dating app that people will flock to that Match will buy and not learn anything from the catalogue of apps their strategy has killed and they will make that one shitty too.
Even back then it was basically common knowledge that they separated people on attractiveness and compatibility. I stopped using it right before tinder really took off and they switched to be more like tinder.
Why did they all go for the swipe model? That vastly reduced the size of their customer market while splitting that reduced market across several apps.
Well Match saw the success of Tinder so they switched a lot of their apps to do the same. Then they bought Tinder and filled it with ads and enshittified it. Then people flocked to other apps because the old ones were shit. Then Match bought those too and made them shitty too worth swiping and ads. There have been no stellar new apps so people are avoiding them. Eventually there will be a cool new dating app that people will flock to that Match will buy and not learn anything from the catalogue of apps their strategy has killed and they will make that one shitty too.
Right? Even OKCupid ditched their highly successful model in favor of swiping.
Even back then it was basically common knowledge that they separated people on attractiveness and compatibility. I stopped using it right before tinder really took off and they switched to be more like tinder.
I really liked the personality tests on OKCupid that they used to match you with people. I don’t think there’s anything out there like that today.