I’ve seen reports and studies that show products advertised as including / involving AI are off-putting to consumers. And this matches what almost every person I hear irl or online says. Regardless of whether they think that in the long-term AI will be useful, problematic or apocalyptic, nobody is impressed Spotify offering a “AI DJ” or “AI coffee machines”.
I understand that AI tech companies might want to promote their own AI products if they think there’s a market for them. And they might even try to create a market by hyping the possibilities of “AI”. But rebranding your existing service or algorithms as being AI seems like super dumb move, obviously stupid for tech literate people and off-putting / scary for others. Have they just completely misjudged the world’s enthusiasm for this buzzword? Or is there some other reason?
They believe that we’re on the precipice of creating agi. Agi, if invented, would be like inventing the nuclear bomb. Whoever does it first gets a massive leg up on the competition. Except in this case instead of destroying a rival with a bomb you just ask your Agi, “what’s the best way to become the most profitable company in history” and it will tell you and it will be right.