Different earphones for different people and different ears. Some people don’t want or like the feel of a noise canceling ear bud. They require a seal in your ear canal.

IMHO, the primary selling point for Apple / Beats headphones are the little ecosystem integration things that go beyond vanilla BT headphones. And unfortunately, Apple has not opened that stuff up to 3rd parties. So if you want the additional hands free functionality, automatic device handoff, automatic pairing, etc, you need H1 or H2 chip headphones from Apple / Beats.