Popular iPad design app Procreate is saying no to generative AI, and has vowed to never introduce generative AI features into its product.

Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform.

Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”

Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.

  • @pycoraxEnglish
    5•23 days ago

    They specifically called out generative AI though. Stuff like separating photographs to individual pieces doesn’t require generative AI specifically. Machine learning models that fall into the general umbrella of AI already exist for object segmentation.