Popular iPad design app Procreate is saying no to generative AI, and has vowed to never introduce generative AI features into its product.

Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform.

Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”

Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.

  • @TheGrandNagusEnglish
    5•28 days ago

    That’s a very reactionary take, IMO.

    There’s plenty of AI out there that’s not built on theft. You can train them solely on your own data if you want them to. There’s open source models out there trained only on data they were expressly given consent to use.

    You can get machine learning algorithms to learn how to play basic games completely on their own, etc.