They aren’t rethinking EV strategy. They’re rethinking their bottom line. Somewhere around two thirds of EVs manufactured are SUVs. Pushing into electric vans is a smart move when considering the bottom line. There’s far more room in the van space to grow than the already saturated SUV market.
If they were really rethinking their EV strategy, they’d reintroduce the electric Focus to the European market, introduce it to the American market, and pump the brakes on the F150 Lightning in favour of these vans which are both more utilitarian and pedestrian friendly.
They aren’t rethinking EV strategy. They’re rethinking their bottom line. Somewhere around two thirds of EVs manufactured are SUVs. Pushing into electric vans is a smart move when considering the bottom line. There’s far more room in the van space to grow than the already saturated SUV market.
If they were really rethinking their EV strategy, they’d reintroduce the electric Focus to the European market, introduce it to the American market, and pump the brakes on the F150 Lightning in favour of these vans which are both more utilitarian and pedestrian friendly.