Tesla is in trouble.
For the first time ever, BMW sold more electric cars than Tesla in Europe. The July figures are now in, and according to analytics firm JATO Dynamics, BMW sold 14,869 new EVs in Europe last month. Tesla sold 14,561 new electric cars in July.
This means that BMW sold 308 more EVs than Tesla. And while that’s a fairly small margin, it shows how much the German automaker has quietly become a power-hitter in the electric world, even as it continues to offer hybrid, plug-in hybrid and gas options too.
JATO Dynamics states that Tesla experienced a bit of a slump last month in Europe, with registrations of both the Model Y and Model 3 falling. Model Y sales were down 16% to 9,544 units sold. Meanwhile, Model 3 sales slid by 17% to 4,694. These slides allowed BMW Group to narrowly move into first place for EV sales in Europe in July.
I got an i5 by my employer. And BMW has their horses together. The car is well designed, the features are impressive, and while not matketed as an autopilot, the driving assistant is far more robust then Tesla can deliver.
And their are buttons! Not just an oversized tablet strapped with some ducktape into the car.
The biggest difference for me is: while BMW made sure that you are not distracted while driving (head up display, voice assistant, gesture control for entertainment,…) Tesla does not care if you have to navigate deep inside a touchscreen menu to change the speed of your fucking front shield wipers…