Some websites have started introducing paywalls which can be lifted with data rather than cash.

It is an increasingly common message from websites: browse for free - if you allow us to track your data and target you with personalised ads - if you don’t, hand over some cash.

The model is known as “consent or pay” and, while it may be becoming increasingly common, questions remain over whether it is ethical or even legal.

The UK data regulator, the Information Commissioner’s Office (ICO) has launched a consultation on the practice - it will report its findings later this year.

“In principle, data protection law does not prohibit business models that involve ‘consent or pay,’” the ICO says on its website.

  • @[email protected]English
    8•3 months ago

    I like the position held by NOYB: Providers of websites that show either a restricted ad-supported version or an unrestricted subscription-based version of the site should be required to offer a third option that is restricted and ad-free for a fee that equals the market value of the information sold to advertisers (usually a few cents per month and per user).