• @architectonas
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    33 months ago

    Co-opt I understand. But why commodify? Can somebody explain? I am just stupid

    • @[email protected]
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      fedilink
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      3 months ago

      they turn it into a product or a consumption lifestyle

      the college kids of yesteryear, who wore Che shirts and soviet hats, but were ultimately no threat to the system are a great example of this.