It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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well obviously My aunt has a modern car that reads the signs for you. Where I live there is a highway in the middle and normal road on the outer side. That piece of crap slows down to 70 km/h from 130 when it sees the sign that belongs to the other road…
However, not all tech is terrible. For example, parking cameras, gps, cruise control are useful
Edit: I think the current toyota land cruiser 70 series sold in australia is at the sweet spor of technology