• @AnUnusualRelic
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    12 months ago

    from what I understand, there are essentially three levels of olive oil:

    Extra Virgin Olive Oil: the good stuff, used primarily as a taste additive, dressings, etc.
    Refined Olive Oil: the cheap stuff, typically mashed olives that make it out of EEVO. You’ll use this for frying
    Blended Olive Oil: medium priced, usually a blend of EEVO and refined
    

    From what I understand, it went like this:

    • “Hey, what’s all this goop on the floor?”
    • “It’s all the crap from the olives we pressed this morning… Hey, Mario, come and wipe this off!”
    • “Wait wait, can’t we sell this?”
    • “Are you crazy? Who would want to buy olive goop?”
    • “Let me think about it… Mario, put it in barrels.”

    And that’s how most of the US food shittification went. People got used to it and it’s normal to them.

    Meanwhile in Europe, there’s no “refined olive oil” to be found. Like many of the creative aberrations of the US market, they’re completely absent in the rest of the developed world.