Across the world, the biggest smartphone manufacturers are Apple (28%), Samsung (24%), Xiaomi (12%), Oppo (6%) and Vivo (5%). However, there are geographic patterns in popularity, with Apple dominating North America and East Asia, while Samsung leads in South America, Europe, Africa and West Asia in addition to its home turf of South Korea. Xiaomi is the most popular phone brand across South Asia, Spain, Venezuela, Ukraine, Madagascar, Kyrgyzstan and Palestine, while Tecno is popular in West and Central Africa. Oppo, Vivo and Huawei lead in Indonesia, Bhutan and Togo respectively.

  • Rolling Resistance
    10•14 days ago

    Source?

    Apple domintaing in … Europe

    Even your map doesn’t support this claim.

    Belarus is marked as a country where Apple dominates, even though this is not true: Redmi (Xiaomi) and Samsung phones are more popular there (link)

    • Rolling Resistance
      2•14 days ago

      And it seems like the situation in Russia is similar: Apple is the 4th most popular brand (2023, link).