Targeted Victory’s largest client is the Republican National Committee. It’s now fielding inquiries for X about Elon Musk’s standoff with Brazil.
X appears to be working with a well-known Republican consulting group, seemingly to handle the messaging around the social media platform’s suspension in Brazil.
When WIRED emailed X for comment about the rapidly evolving situation in Brazil, a reply came from Michael Abboud, the managing director of the conservative consulting and public relations firm Targeted Victory. According to his LinkedIn, Abboud worked for the State Department in the last year of the Trump administration and as press secretary for former House Speaker Kevin McCarthy’s campaign.
Hear me out: everyone goes on X, claims to be GOP, then starts commenting on articles from progressive positions like “it makes sense tho” and eventually shifts the overton window back left via the algorithm.
Infusing users back into Twitter? Nah
It’s a nice thought, but somehow it never works.
Was it tried?