I think there’s a chance that the nostalgia market might pay off, if it’s good, which will be very tricky due to the films being a great adaptation by modern standards. The theme park success is impressive, but it’s parallel to the films not replacing them.

However, I am not sure it’s going to bring in modern kids. At least in the UK HP simply doesn’t have the penetration with kids of today. It’s quite rare for many to have read or watched as with it the first time around.

I’m not saying nobody reads it, just that it’s fallen to a very low level compared to its height, there is nowhere near the same level of anticipation.