Tupperware was a pioneer of ‘multi-level marketing’ and enjoyed decades of success. Its demise offers important lessons for marketers in an age of new ‘side hustles’.
They aren’t ordering massive amounts because they like tea. People in MLMs don’t make money selling stuff. They make money recruiting other people to sell stuff.
They aren’t ordering massive amounts because they like tea. People in MLMs don’t make money selling stuff. They make money recruiting other people to sell stuff.