Hopefully this means that when I search for Kmart items I’ll finally only get Australian results for things I can actually buy, rather than stupid Google search results offering USA results, even when I tell it that I’m in Australia where Kmart is alive and well with apparently 301 stores in the country.
Here’s an example of me searching for “kmart sandles” on “google.com.au”
Ever since it became about engagement rather than the right results, the writing was on the wall.
Fortunately this means that there are significant opportunities for search competition. The only thing you need to do is give better results than Google.
Just like all the search engines before Google, it too will become a footnote in the history of the internet.
Hopefully this means that when I search for Kmart items I’ll finally only get Australian results for things I can actually buy, rather than stupid Google search results offering USA results, even when I tell it that I’m in Australia where Kmart is alive and well with apparently 301 stores in the country.
Here’s an example of me searching for “kmart sandles” on “google.com.au”
Google will still find a way to fuck up.
Ever since it became about engagement rather than the right results, the writing was on the wall.
Fortunately this means that there are significant opportunities for search competition. The only thing you need to do is give better results than Google.
Just like all the search engines before Google, it too will become a footnote in the history of the internet.