Marques Brownlee says he’s working to dial back the ads.

Marques Brownlee, known as MKBHD, faced backlash over his new wallpaper app, Panels, due to its high subscription cost ($49.99/year) and concerns over excessive data permissions.

Brownlee acknowledged user feedback, promising to adjust ad frequency for free users and address privacy concerns, clarifying that the app’s data disclosures were broader than intended.

The app, which offers curated wallpapers and shares profits with artists, aims to improve over time, despite criticisms of its design and monetization approach.

  • @CleoTheWizardEnglish
    1•10 hours ago

    You’ve just showed me why my point works. If you buy in now, your early purchase of Minecraft becomes more valuable over time as stuff is added. Therefore, buying now is better than buying later.

    Whereas with his app, it’s overpriced now and will add features until that value proposition is met for more people. That discourages you from buying it and there’s no reason to buy it. Especially since it’s a subscription.

    Now could he have done the Minecraft model? Yes. And since it’s a subscription, the price can go up slowly with no benefit to early adopters. I think the main reason he didn’t do that is because changing pricing this way generally doesn’t go well.