Corporations are simply groups of people, and people are terrified of being blamed for failure. The dumb things we see corporations doing are often cases of many people making small, super-safe decisions. Big names and big visuals attract eyeballs so that’s a safe decision. Writers may be a swing and a miss, risky.

This is why a good CEO is paramount. They can take the risks that drive success. Of course some are cowards and only look to drive the needle one tick over, quarter after quarter, so the board doesn’t fire them. But leaders like that will never hit it out the park.