For customers still unsure whether they’re ready to make the switch to an all-electric vehicle, Ford is sweetening the pot.
Today, the company launched a new initiative called the “Ford Power Promise,” in which it will provide a suite of benefits to customers who buy or lease a new EV. And chief among them is a complimentary home charger for all new customers, as well as the costs of standard installation.
The charger that’s being offered is the company’s Ford Charge Station Pro, a $1,310 Level 2 charger that comes with a standard CCS1 connector. Ford declined to put a monetary value on the installation but said it would cover costs up to 60 amps of power and 80 feet of wire run. Customers who need to upgrade their home electrical panel before the installation, however, will need to cover those costs themselves.
That would be cool, but really? They could have also sold the car and nothing else. They do a promo that should make EVs a little more approachable for a lot of people, and you’re demanding a (probably) 5-figure addition to that?