Disney made an estimated $296.4 million loss at the box office on just two of its Marvel superhero movies in 2023 according to analysis of recently-released financial statements.
They reveal that the cost of making The Marvels and Ant-Man and the Wasp: Quantumania came to a staggering $762.4 million (£609.3 million) before Disney banked $124.9 million (£99.4 million) in government incentives bringing its net spending on the movies down to $637.5 million. They both bombed at the box office.
According to industry analyst Box Office Mojo, the movies grossed a combined $682.2 million with theaters typically retaining 50% of the takings and the remainder going to the studio. This reflects the findings of film industry consultant Stephen Follows who interviewed 1,235 film professionals in 2014 and concluded that, according to studios, theaters keep 49% of the takings on average. It would give Disney just $341.1 million from The Marvels and Ant-Man and the Wasp: Quantumania. No expense was spared on them.
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Disney does not publicly discuss how much it spends on specific productions and did not respond to a request for comment. Budgets are usually a closely-guarded secret. This is because studios combine the costs of individual pictures in their overall expenses and their filings don’t itemize how much was spent on each one. Films made in the UK are exceptions and both The Marvels and Quantumania fall into this category.
Studios shoot in the UK to benefit from its Audio-Visual Expenditure Credit (AVEC) which gives them a cash reimbursement of up to 25.5% of the money they spend in the country.
To qualify for the reimbursement, at least 10% of the production costs need to relate to activities in the UK. In order to demonstrate this to the UK government, studios tend to set up a separate production company in the country for each movie they make there.
The companies have to file financial statements which shine a spotlight on their budgets. They reveal everything from the headcount and salaries to the level of reimbursement and the total costs. Studios directly receive the revenue from theater tickets, streaming and Blu-ray sales and carry the costs of marketing as the function of the UK companies is purely making the movies.
Wait till you find out the literal billions Georgia (USA) gives away to filmmakers via a tax credit that’s been proven to not be more effective than social programs by a significant margin at generating community wealth…
(https://www.audits.ga.gov/ReportSearch/download/28730)
It’s because trickle down-style policies give more wealth and social power to those at the top while allowing the argument that the economic activity that results from that wealth benefits everyone down the pyramid (which also creates a dependency on more instances of these transfers as businesses grow to accommodate the extra demand).
Social programs do that without giving more wealth or social power to people at the top.
The effectiveness that they care about isn’t the economic benefit or allowing people to become more independent, it’s about funneling money to the rich in the hopes that they will funnel some of it back in a way that won’t look so much like corruption.
Indeed. You’d be shocked the amount of people I’ve spoken with that believe otherwise. They see the positive side of the numbers and don’t think about the long term implications for even a moment it seems.
The company I currently work at is relocating its HQ to Atlanta GA due to similar incentives. I’m slightly curious just how many millions of dollars in incentives they’re receiving to relocate ~30 employees and hire another 30-60 local employees, because apparently Atlanta outbit Dallas TX on the questionable business incentives