Google and Meta account for 70% of digital advertising and should pay a levy to fund traditional media, according to a new report on media concentration led by researchers from several Australian universities.
Google and Meta account for 70% of digital advertising and should pay a levy to fund traditional media, according to a new report on media concentration led by researchers from several Australian universities.
The Murdoch organization is actually the comparatively more moderate and less insane megacorp in Australia’s News duopoly. I wish I was joking.
It’s like comparing Mitch McConnel to Tommy Tuberville.
Who is the worse one?
Nine
Both Nine and Murdoch believe the same things, but Nine is more openly corrupt and tacky i.e. directly hosting Liberal party fundraisers.
If you want to see how fucked up their media market is, and have time to kill, go search for Australian news newspapers, websites, and TV news networks.
And whichever ones appear well-funded and mainstream, check out the Wikipedia for corporate ownership.
Sometimes they’ll get sneaky, and they’ll just list a person to make it appear independent. If so, search for which Media group they were an executive in just before “founding” whatever outlet or publication you’re looking at.
But aside from their destroyed public broadcaster (ABC), it’ll be one of those two megacorps, or occasionally, one of their “former” executives fronting for an “independent” outlet.