Why publishers are preparing to federate their sites
digiday.com
The Verge and 404 Media are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement.

The Verge and 404 Media are building out new functions that would allow them to distribute posts on their sites and on federated platforms – like Threads, Mastodon and Bluesky – at the same time. Replies to those posts on those platforms become comments on their sites.

  • Draconic NEOEnglish
    1•1 day ago

    I know this is a late reply but Lemmy recently gained support for wordpress blogs as communities so this will likely be positive for us here as well. Though it would be good if we had profile following and discovery similar to mbin and kbin in the future.