You’re thinking about academic writing. Informal, marketing, opinion pieces, and really most other forms of writing allow for capitalizing as a less intrusive way to emphasize. Heck the military goes full bore and capitalizes the entire word for key terms and names.
Key terms are not always proper nouns. The intent is to be able to see the headline, scan the piece and read the in depth parts only if you need to. So it could look something like,
Status of Farming Co-op in Opforistan East
We assess this project to be RED because of missing heavy equipment. Local Civil Affairs unit reports they believe OPFOR elements are involved. State department asset concurs this project is infeasible due to ENEMY ACTION.
Then add like, 30 sentences of details I don’t care to replicate right now. But the idea is as this report goes up the chain everyone can see the status, and the general reason why. Generally you’re going to capitalize who, what, why, where, and when if the title doesn’t make it clear. So missing here would just be when. But that could also just be the time of the report.
That’s…no? That’s not at all how to emphasize words. Only proper nouns are capitalized. Italics, bold, and underline are how to emphasize.
You’re thinking about academic writing. Informal, marketing, opinion pieces, and really most other forms of writing allow for capitalizing as a less intrusive way to emphasize. Heck the military goes full bore and capitalizes the entire word for key terms and names.
Because those are proper nouns. It has nothing to do with emphasis.
Key terms are not always proper nouns. The intent is to be able to see the headline, scan the piece and read the in depth parts only if you need to. So it could look something like,
Then add like, 30 sentences of details I don’t care to replicate right now. But the idea is as this report goes up the chain everyone can see the status, and the general reason why. Generally you’re going to capitalize who, what, why, where, and when if the title doesn’t make it clear. So missing here would just be when. But that could also just be the time of the report.
Military writing is weird and follows different conventions than normal writing. That’s absolutely not how you write prose.
Of course it’s not. I said as much above. It’s an example of the Flexibility of Language.