"Brands should be able to enforce the brand guidelines to the degree that they're comfortable with that brand being associated with particular ratings."
A Star Wars lego minifig absolutely holds a gun. It may be a blaster, but it’s still a military weapon for killing people.
Disney also has gun wielding pirates and cowboys frontiersmen. Tron: Legacy showed Disney franchises can be about people killing people (without it being Star Wars ) so long as they can sneak it past the parents. And their Atlantis First Person Shooter didn’t show even a half ounce of creativity, and just promised it was not really shooting or killing.
They may only allow Mickey to do band-safe things in official games, but in past Disney products they’ve just found ways to make violence family friendly, rather than making material that had promoted non-violence.
A [Lego] minifig doesn’t hold a gun
A Star Wars lego minifig absolutely holds a gun. It may be a blaster, but it’s still a military weapon for killing people.
Disney also has gun wielding pirates and
cowboysfrontiersmen. Tron: Legacy showed Disney franchises can be about people killing people (without it being Star Wars ) so long as they can sneak it past the parents. And their Atlantis First Person Shooter didn’t show even a half ounce of creativity, and just promised it was not really shooting or killing.They may only allow Mickey to do band-safe things in official games, but in past Disney products they’ve just found ways to make violence family friendly, rather than making material that had promoted non-violence.