X changes creator payouts to depend on engagement, not ads | TechCrunch
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As X continues to alienate advertisers, even recently suing a group over their boycott of the platform, the company is shifting its creator payments
  • DremorEnglish
    22•2 months ago

    As ads revenue is crashing, they want to be able to rely on something less easy to quantify in order to modulate it. Previously they had to pay x cents per click, now they can just divide the little they earn arbitrarily in order to keep in the green.