My girl was looking for a dress for Halloween. Yesterday she found one on Amazon for € 35 and put it in the cart, but did not buy it. Today she looked it up again and it was € 50 so she asked me to look it up with my phone with my Amazon account - it turned out to be € 23 for me, less than half of what it’s for her!
Can OP (or anyone) provide a legitimate source for this?
From what I can find, Amazon and its partners do dynamic pricing (based on various algorithms) but I can find no evidence / source that it does personalized individualized pricing.
IOW, dynamic pricing is not done at the individual shopper level, but can be based on many variables like lightning deals, sudden spikes in demand, inventory issues (over supply / under supply) and various other factors which are not related to the individual shopper.
Anecdotal evidence is interesting, but not persuasive.
I haven’t seen any studies, I seem to remember there was some news reports many years ago.
I do know that I’ve stood in my living room, on the same wifi, and looked art the same item from Amazon on my phone and my brother in laws phone and seen different prices. But that’s just another anecdote.