The company behind Trump Watches prominently features an iconic image of the presidential candidate on its timepieces. There’s one big problem: It’s not allowed to.
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According to the Associated Press, though, TheBestWatchesonEarth LLC advertised a product it can’t deliver, as that image is owned by the 178-year-old news agency. This week, the AP told WIRED it is pursuing a cease and desist against the LLC, which is registered in Sheridan, Wyoming. (The company did not reply to a request for comment about the cease and desist letter.)
Evan Vucci, the AP’s Pulitzer Prize–winning chief photographer, took that photograph, and while he told WIRED he does not own the rights to that image, the AP confirmed earlier this month in an email to WIRED that it is filing the written notice. “AP is proud of Evan Vucci’s photo and recognizes its impact,” wrote AP spokesperson Nicole Meir. “We reserve our rights to this powerful image, as we do with all AP journalism, and continue to license it for editorial use only.”
So are you saying yes or no that changing the medium from a book to a movie, which completely alters how the work is consumed, is fair use transformative or not? Because it would be very informative to how far off the copyright test that the supreme court has handed down you are.
See https://en.m.wikipedia.org/wiki/Rogers_v._Koons for changes in media (photograph to sculpture) with alterations and https://en.m.wikipedia.org/wiki/Andy_Warhol_Foundation_for_the_Visual_Arts,_Inc._v._Goldsmith for a more recent case where an upper body back and white photograph was cropped to only included a head, transformed to silk screen, and colored by hand if you want a clear idea here as to whether minor cropping and figure redrawing for engraving in a different medium is considered transformative(it is not).