• @DragonAce
    link
    42 years ago

    They called it the “Disney Vault”. They did the same for VHS too, they would re-release old movies onto VHS for a limited time and then it would “Go back in the Vault”. Its an annoyingly effective marketing scheme and I hate that almost all studios do this with their shows and movies now.

    • @[email protected]
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      fedilink
      12 years ago

      Same thing with DVD and Blu Ray, heck if you still buy those plastic data disks they still do it.

      • irotsoma
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        22 years ago

        Yeah, just not as effective after VHS since you only have to buy it once, or just illegally copy someone else’s. I think that’s what Netflix mostly was used for in the DVD days. Rent the movie to be copied and shared.