Political groups and candidates are targeting young voters, who are motivated by specific policies like abortion.

Summary

Gen Z posted greater voter turnout in 2022 compared to previous generations in midterm elections. As the 2024 election approaches, campaigning continues to be directed at this generation — including outreach led by Gen Z voters themselves.

Gen Z voters are more motivated to participate in elections due to specific policy issues, particularly reproductive rights. Political groups and candidates are implementing new strategies to engage this generation, including peer-to-peer organizing and authentic messaging.

Vice President Harris has been praised for her relatable social media presence, while former President Trump has appeared on popular male-dominated podcasts.

  • @[email protected]English
    60•3 months ago

    I’ll believe it when I see it. Voter turnout amongst young people is traditionally abysmal. That more are voting this time is great, but it’s still going to below 50%. Well, except for conservatives. They show up.

    Please, people, voting takes less effort than a pub crawl. Just vote.

    • @Psythik
      15•3 months ago

      Pub crawls are too much effort, especially when you can just drink from the safety of your own home.

      That said, I still voted. Dropping off my ballot was easier than getting up to use the bathroom when you’re hungover.