Meta has added an important puzzle piece to Horizon Worlds, as the company has quietly rolled out its premium digital currency on the social VR platform in the US, UK, and Canada.
Roblox has Robux, Rec Room has Tokens, and Horizon Worlds now has Meta Credits, letting users buy in-world digital goods from creators, such as avatar outfits and access keys to premium worlds. Unlike Quest Cash, Meta Credits can’t be used to buy hardware or accessories, just stuff in Horizon Worlds.
While it’s a big step, this isn’t the official start of the Horizon Worlds economy. Meta has been experimenting with monetization on Horizon Worlds since 2022, allowing users to buy digital goods directly with their local currency. The difference with Meta Credits (like all premium tokens) however is the all-too familiar obfuscation of the amount of real-world money being spent.
Look at the “most popular” section in the store. Horizon Worlds has been consistently within the top 10, it’s currently number 6, even before Roblox and Rec Room.
Don’t ask me why.
Considering it’s their own store I wouldn’t be surprised if they just put it there for visibility.
I don’t think they’re “pretending” that it’s one of the most popular games. But they’re for sure pushing it into everyone’s faces whenever and wherever they can.