“Hasbro hopes these sets will bring in new and lapsed players” what they really want is target a different audience for each released UB who will buy just this particular set. The question is what happens when you run out of popular IPs to print. Do you just cycle back to Marvel every 3 years?
“Hasbro hopes these sets will bring in new and lapsed players” what they really want is target a different audience for each released UB who will buy just this particular set. The question is what happens when you run out of popular IPs to print. Do you just cycle back to Marvel every 3 years?
I don’t really think this is a realistic concern for them.