Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.

It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.

So this ad is not pro or against high-viz, it’s against victim blaming

Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296

  • @Dozzi92English
    3•2 hours ago

    I’d even argue (this is what the Internet is for) that gray cars in rain are the absolute worst. They just disappear without any kind of lights on. I don’t know why we don’t just have headlights and taillights on all the time. It’s how I’ve driven for the past 15 years, to me it just makes sense. I’m never caught forgetting to put them on when it’s raining or when it’s dark, because they are always on. I like people to see me, I do not want to be involved in a collision.