Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.

It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.

So this ad is not pro or against high-viz, it’s against victim blaming

Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296

  • @[email protected]English
    14•4 days ago

    I prefer when all people occupying the road, whether its a pedestrian, cyclist, motorcyclist, car, or horse rider be as visible as possible.

    Its why I refuse to drive a gray or silver car. They blend in with the pavement at certain times in the am and pm and if it’s raining really hard they disappear. In a lot of ways they are worse than black cars.

    What’s wrong with making sure you are visible? Why is that something to make fun of? (I’m not asking you directly, I just don’t get the joke in the ad.)