Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.

It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.

So this ad is not pro or against high-viz, it’s against victim blaming

Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296

  • @LeviathanEnglish
    3•3 days ago

    So double consonant rule, that’s pronounced like dimmer but with a ‘b’, right?

    • @[email protected]English
      2•3 days ago

      Apparently (this is like 2nd/3rd hand and I could be misremembering) - BMW motorbikes are ‘Beemers’, while BMW cars are ‘Bimmers’ (rhymes with dimmers).

      • @[email protected]English
        2•3 days ago

        I’ve heard them used interchangeably, but I’ve got family who are into both the cars and the motorcycles so I may have been getting confused