Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.

It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.

So this ad is not pro or against high-viz, it’s against victim blaming

Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296

  • CethinEnglish
    2•1 month ago

    That’s good! I guess that’s the difference between viewing it as a utility vehicle and a recreational one. In the US it’s almost always seen as recreation only.

    • @[email protected]English
      2•25 days ago

      If it’s gonna be around other vehicles, it should have lights for the purpose of traffic negotiation.