cross-posted from: https://feddit.uk/post/20587575

Glass cases house beautifully displayed arm-candy at the latest new entry on a reviving Oxford Street in central London.

This is not a designer handbag purveyor but a store dedicated to Ikea’s signature bright blue Frakta carrier bag – a pop-up shop paving the way for the home furnishing retailer’s delayed move into a larger store on-site, which is due to open next year.

Filled with quirky social-media-friendly gimmicks including a service button to call up blue candy floss from a curtained window and a blue mirrored room intended to mimic entering a Frakta bag, the small shop has opened after construction issues prompted delays to the main store. Ikea had originally hoped to open the larger store last autumn, but building work was delayed by problems including water leaking into the basement.